THE GAME BEFORE THE GAME
Beats by Dre

Working on THE GAME BEFORE THE GAME for Beats by Dre during the World Cup campaign was an exhilarating convergence of two of my greatest passions, music and soccer. This project was my canvas for creating various graphic elements for their diverse advertising efforts, including the end logo and the launching Beats logo.

Of particular significance, this project marked the first commercial endeavor after Beats Music and Electronics joined the Apple family. Our collaboration on this campaign was a striking testament to the fusion of technology and creativity, illustrating how music and sports can unify people from all walks of life.


The project did not go unnoticed, earning multiple accolades including the prestigious Clio Awards and D&AD Awards, among others. Reflecting on my involvement in this historic moment, I am continually inspired by the remarkable synergy achievable when diverse passions and industries intersect. THE GAME BEFORE THE GAME continues to hold a special place in my heart as a testament to the magic that happens when music, sports, and cutting-edge technology collide.

Director: Nabil Elderkin
Client: Beats by Dre
Executive Creative Director: Omar Johnson
Creative Director: Diallo Marvel
Agency: R/GA
Executive Creative Director: Rodrigo Sobral
VFX, Design & Finish: Brewster Parsons
Executive Producer: Darcy Parsons
Design/Animation: Masaki Yokochi