Brand Ignition
Illuminarium is an immersive entertainment experience that combines cutting-edge technology and breathtaking visuals to transport visitors to various worlds and environments. From the wonders of nature to the depths of outer space, Illuminarium offers a unique sensory journey for its guests.

For the Illuminarium brand launch motion graphic, my goal was to captivate the audience and draw them into the enchanting world that the venue offers. I began the animation with flares and lights, representing the multitude of projectors used to create the immersive environment. The visuals then transitioned to showcase stunning moments in nature, capturing the essence of the extraordinary experiences offered by Illuminarium.

As the animation progressed, the space transformed into an eye, with millions of colorful lights converging at the center of the eye. The vibrant lights eventually coalesced into a single, brilliant point, which sizzled and traveled to the far side of the frame. In a grand finale, the light burst into the Illuminarium logo with an explosion of colorful rays and flares, evoking the caustic effect of a camera lens.

Through this motion graphic, I aimed to encapsulate the magic and wonder of Illuminarium, inviting viewers to embark on an unforgettable journey of discovery and imagination.

Client: Illuminarium / RadicalMedia
Executive Producer: Naomi Gilbert
Design/Animation: Masaki Yokochi